You carry so much. We're here to help you unpack it.
At the heart of You Go Girl is the belief that every woman carries baggage—a personal narrative shaped by pain, triumph, and resilience. Through storytelling and shared experiences, we create space for bonding, awareness, guidance, and sisterhood.
You Go Girl is where the “do it all” woman finally gets to exhale. It’s where you can step away from the chaos, lean into the laughter, and remember who you are beneath the weight you’ve been carrying. From the pages we write, to the tables we gather around, to the adventures we take together—every piece of You Go Girl is designed to spark authentic connection and lighten your load.
Here, we honor the often-overlooked power of women’s friendships. Because girlfriendship isn’t just about fun—it’s about healing, wholeness, and having someone beside you in both the tears and the joy.
And always remember, love: you are not alone, and you don’t have to carry it all.
Plus, get a discount on select Airbnbs when you become a member!
Lisa knows girlfriendship trips are good for the soul. We are happy to offer our members a discount on a library of Airbnbs to make sure your girlfriend trips happen. We can't wait to send you off to rest, recharge, and reconnect. together Learn more about these benefits and more inside our membership.
How We Carry
Each Other Forward
BONDING
Real girlfriendship isn't about perfect coffee dates and matching workout gear. It's about the friend who shows up with tissues and takeout when your world falls apart. It's about sharing the stuff you can't post on Instagram and knowing someone gets it. We're building a community where vulnerability isn't weakness, it's the glue bonds us together.
AWAKENING
Every woman carries invisible baggage. Some of it serves us, some of it suffocates us. Here, we learn to unpack what we need to heal, keep what makes us stronger, and leave the rest at the curb. Awakening isn't a makeover, it's a coming home to yourself.
GUIDANCE
Your purpose isn't hiding in some grand revelation or perfect five-year plan. It's in the small, intentional choices you make every day. The way you love your people, chase your dreams, and refuse to shrink yourself to fit into spaces that were never meant for you. We're here to guide you to live with intention, not perfection.
SISTERHOOD
Forget the highlight reel. We're about the behind-the-scenes, the messy middle, the "I have no idea what I'm doing but I'm doing it anyway" moments that make us human. Your sincere, real story, with all its plot twists and imperfect chapters, is exactly what the world needs to see.
Real Products for Real Life
From pajamas that feel like a warm hug after the world's longest day to jewelry that keeps your most precious memories close, every piece in our collection is carefully curated for you. They are meant to be shared with, and treasured by, you and your best girlfriends as daily reminders that you're in this thing together. These aren't just products; they're love letters to yourself and your backup team. Because comfort isn't selfish, it's necessary, and it becomes even more meaningful when it's shared.
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Unlock Lisa's travel guide bites and all the advice you need to claim your next chapter with confidence
Shop our Newest Bundle
Not to brag... but this is our best bundle yet. Get our signature You Go Girl charm bracelet, Girlfriendships adventure scratch book, a first look at Lisa's Fall 2025 travel guide, and more!
Listen to Loopie's Podcast
From reinventing our legacy to defining our story, we explore it all and thrive through it together.
Coming soon in 2026
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