Hi, I’m Lisa Najarian
You Go Girl didn’t start as a brand... it started with my life.
Lisa’s Story
People often ask me where You Go Girl came from. The truth is, it didn’t begin on a girls' trip. It began long before that.
I went to ten different elementary schools. I was always the perpetual new girl... the one walking into a classroom trying to figure out where I fit. My parents separated when I was young, and I learned very early what it felt like to carry things I didn’t have words for.
For a long time, I thought that was just my story. But as I grew older, I realized I wasn’t unique at all. Every woman I met was carrying something too... grief, insecurity, disappointment, loneliness, fear, resentment.
Different baggage, same weight.
Years later, while spending time with a group of women I love, I saw it with my own eyes... when women feel emotionally safe, they finally begin to unpack what they’ve been carrying. Quietly. Honestly. Together.
That’s when I knew what my work really was. Not just friendship... but helping women unpack the emotional baggage we all carry. Friendship is simply the safest place to do it.
That’s the heart behind my book, “Girl, Unpack That!” and the beginning of You Go Girl.
Today, You Go Girl is the community I wish every woman had... a place where we can come together, open up, and feel supported as we set down what we’ve been carrying. Through the B.A.G.S. framework, I believe we can all learn to live a little lighter... not all at once, but in real, lasting ways.
So come sit with us, girlfriend. We’ll save you a seat. ...You Go Girl!
Girl, Unpack That!
A Story of Baggage, Belonging & Becoming
Girl, Unpack That! is a story about friendship, about the emotional weight so many women quietly carry, and what can happen when we finally start to let it go.
It’s inspired by a girls' getaway, one that started like so many others, with laughter, catching up, and time away... but turned into something none of us expected. Somewhere in those conversations we stopped performing and started telling the truth, and one by one we began unpacking things we had each been carrying for years. And in that moment, everything shifted.
Because the truth is, so many of us are carrying things we’ve never said out loud. We hold onto them for so long that they start to feel heavy... and sometimes even painful. And yet, no one ever really shows us how to unpack them.
As the story unfolds, you’ll see how honesty moves through a group of women, each one making it a little safer for the next, until not being alone starts to feel like belonging.
And woven gently throughout the story is the heart of the B.A.G.S. framework, guiding each conversation and each breakthrough in a way that feels natural, not taught... just experienced.
Bonding. Awareness. Guidance. Sisterhood.
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