Unpacking Our Story
A movement of girlfriendship, where women carry each other, and leave the baggage behind.
You Go Girl is more than a brand—it’s a movement. We believe that every woman carries something, and every woman deserves the chance to unpack it. Every page of our novel, each curated episode in our podcast, and all of our handpicked girls’ trips are designed to help women lighten their baggage, deepen their connections, and find healing through girlfriendship. Because we bond by unpacking our stories with one another.
- The You Go Girl Community: the heart of our entire brand – you. Build & foster connections with women whose lifestyle is like yours and value sisterhood as much as you do.
- The Podcast: The Baggage Claim – raw, real conversations that bring hidden struggles into the open.
- The Branded Product Line: cozy, thoughtful pieces that bring You Go Girl energy into your everyday.
- Girls’ Trip Guidance: suggestions and inspiration for the adventures that keep us bonded.
- The 3-Day Getaway: a chance to step away, connect, and return lighter with your girlfriends.
Some of these offerings are already here, others are on their way. Just like life—and like friendship—You Go Girl is always evolving, adding new layers of support, and building our community piece by piece. What matters most is the journey we take together, one step and one story at a time.
Meet Our Founder: Lisa Najarian
With vulnerability and vision, Lisa Najarian aspires to make You Go Girl more than a brand—it’s a movement. One that reminds every woman: you’re not alone, your story matters, and there’s always room in the carry-on for friendship.
Lisa Najarian is a woman who began her journey carrying both physical and emotional baggage. Growing up, she moved frequently—enrolling in ten different elementary schools—which meant packing and unpacking her belongings as often as she had to rebuild friendships. This constant cycle of starting over made her a perpetual “new girl,” but also gave her the tools to adapt, connect quickly, and build resilience.
At the age of 12, Lisa finally stayed in one place long enough to put down roots. The girlfriends she made at that school remain some of her closest friends today—and it was within that circle of loyalty and love that the seeds of this movement were planted.
From what she calls her “peanut butter to caviar” life, Lisa has learned to unpack both the physical bags she carried and the emotional ones she held inside—with grace, grit, and a touch of humor. Today, she channels those experiences into a heartfelt mission: helping women everywhere lighten their loads and find freedom through the power of girlfriendship.