Hi, I'm Lisa Najarian
You Go Girl didn't start as a brand — it started with my life.
Lisa's Story
Growing up, my mom moved me from apartment to trailer, to duplex, to townhome, and back again. I went to 10 different elementary schools. I was always the perpetual new girl… the one walking into a classroom trying to figure out where I fit.
Without even realizing it, I was learning something that would stay with me forever. I had to figure out how to navigate friendships, how to say hello, and how to say goodbye. It became my quiet survival system… learning how to do it just right so I could belong, even if only for a little while.
By the time I reached junior high, the school district was finally large enough that we could move but still stay within the same boundaries. For the first time, I stayed. And that's where I met the friends who are still in my life today, three of whom would later join me on a girls' trip to Santa Barbara.
That trip changed everything.
During one of our conversations, a dear friend opened up and unpacked emotional baggage she had been carrying for years. I remember sitting there, listening, and realizing how much she had been holding onto… quietly, for so long.
And in that moment, something clicked for me.
I realized that so many women are carrying emotional baggage and no one has ever really shown us how to unpack it. So, we hold onto it. We carry it through our relationships, our lives… until it starts to feel heavy.
And sometimes, even painful.
That moment became the inspiration for my book, "Girl, Unpack That!" and the beginning of You Go Girl.
Today, You Go Girl is the community I wish every woman had — a place where we can come together, open up, and feel supported as we begin to unpack what we've been carrying. Through the BAGS framework and shared experiences, I believe women can start to feel lighter… not all at once, but in meaningful, lasting ways.
It's my hope that through this sisterhood, we can all learn to live a little lighter in life!
…You Go Girl!
Girl, Unpack That!
A Story of Baggage, Belonging & Becoming
Girl, Unpack That! is a story about friendship, about the emotional weight so many women quietly carry, and what can happen when we finally start to let it go.
It's inspired by a girls' trip to Santa Barbara, one that started like so many others, with laughter, catching up, and time away… but turned into something none of us expected. During one of our conversations, a dear friend opened up and began unpacking something she had been carrying for years. And in that moment, everything shifted.
Because the truth is, so many of us are carrying things we've never said out loud. We hold onto them for so long that they start to feel heavy… and sometimes even painful. And yet, no one ever really shows us how to unpack them.
As the story unfolds, you'll see how one moment of honesty can ripple through a group of women, creating deeper connection, understanding, and a sense of not being alone.
And woven gently throughout the story is the heart of the BAGS framework, guiding each conversation and each breakthrough in a way that feels natural, not taught… just experienced. Bonding. Awareness. Guidance. Sisterhood.
This isn't just a book about friendship. It's about what we carry. It's about what happens when we finally say it out loud. And it's an invitation to feel a little lighter… together.
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