YOU GO GIRL — BRAND ASSETS you-go-girl.com --------------------------------------------------------------------------- 01 LOGO — the full lockup, wordmark and suitcase You-Go-Girl-Logo-transparent.png transparent background, use on light OR dark grounds (the wordmark carries transparency and reads on both) You-Go-Girl-Logo-on-white.jpg flattened, for anywhere transparency is not supported You-Go-Girl-Logo-on-dark.jpg flattened on Ink #3A2F33 You-Go-Girl-Logo-print-300dpi.pdf place-ready for print at 300dpi 02 ICON — the suitcase alone, for avatars, favicons and small placements Same four formats. 03 COLOUR AND TYPE The palette with hex values and where each is used, plus the typeface. --------------------------------------------------------------------------- CLEAR SPACE Leave at least the height of the suitcase's wheels clear on every side. Do not recolour, stretch, rotate or add effects to the mark. --------------------------------------------------------------------------- 04 ONE-COLOUR VECTOR True vector, in SVG and PDF. Scales to any size with no loss, which the PNGs above cannot do. You-Go-Girl-Logo-OneColour.svg / .pdf the full lockup You-Go-Girl-Icon-OneColour.svg / .pdf the suitcase alone, as a silhouette Use these for anything large or anything that cannot reproduce a gradient: signage, vehicle graphics, embroidery, laser etching, foil, screen print, and single-colour newspaper or trade press. They are drawn in Ink #3A2F33. Recolour by changing the single `fill` value in the SVG, or ask your printer to run them in one spot colour. --------------------------------------------------------------------------- A NOTE ON THE FULL-COLOUR ARTWORK The pink gradient suitcase in folders 01 and 02 exists only as a 1200 x 1200 PNG. It is a soft gradient illustration, so tracing it to vector would produce something larger and less accurate than the PNG it came from. Those stay as raster, and the 300dpi PDFs cover ordinary print at normal sizes. The one-colour vectors in folder 04 are the answer for large format. They are traced from the same artwork and are true, resolution-independent outlines. If full-colour vector artwork is ever needed at large size, the original Illustrator file would have to come from whoever designed the mark. The PNG filenames ("Mesa de trabajo" = Artboard) indicate one exists.